EBOOK: SOCIAL MEDIA FOR BUSINESSES AND PLAYERS
A Complete Guide from Amidias for Brands and Professionals
SOCIAL MEDIA FOR BUSINESSES AND INFLUENCERS
Professional Strategies for Brands and Digital Influencers
By: Amidias
Digital Marketing and Social Media Management Specialists
PREFACE
In today's digital landscape, social media has ceased to be merely entertainment platforms and has become fundamental strategic tools for the growth and positioning of companies and professionals.
This eBook was developed by Amidias based on our practical experience in managing social media for businesses and digital market players.
Here, you will find a complete and detailed guide on the main platforms we use in our strategies, with practical insights, recommended tools, and best practices tested in the field.
Our goal is to share knowledge that truly works, offering you the same strategies we apply for our clients. Each platform presented in this material has been carefully analyzed considering its audience, objectives, and potential return for businesses.
Whether you are an entrepreneur, marketing manager, or professional looking to enhance your digital presence, this content will be your practical guide to successfully navigating the world of corporate social media.
Happy reading!
Amidias Team
TABLE OF CONTENTS
01
LinkedIn - The Professional Network Par Excellence
  • What it is and what it's for
  • Target audience and strategies
  • Recommended content types
  • Essential tools
  • Best practices
02
Instagram - The Power of Visuals and Storytelling
  • Features and objectives
  • Audience segmentation
  • Strategic content formats
  • Toolkit
  • Successful practices
03
YouTube - The Digital University
  • Platform and purpose
  • Audience and approach
  • High-impact content
  • Technical resources
  • Optimization and metrics
04
TikTok - Viralization and Authenticity
  • Platform dynamics
  • Audience and strategy
  • Production tools
  • Trends and engagement
05
Discord - Exclusive Communities and Deep Engagement
  • Concept and applications
  • Community building
  • Exclusive content
  • Management tools
  • Moderation and value
06
Substack - Authority through Premium Content
  • Newsletter and thought leadership
  • Qualified audience
  • Content strategy
  • Monetization and community
  • Editorial practices
07
Corporate Blog - SEO and Inbound Marketing
  • Knowledge hub
  • Sales funnel
  • Content strategy
  • Analysis tools
  • Optimization and promotion
1. LINKEDIN - THE PROFESSIONAL NETWORK PAR EXCELLENCE
What it is
LinkedIn is the world's leading professional social network, focused on B2B networking, career development, and thought leadership. It is the digital environment where professionals connect, share knowledge, and build business relationships.
What it's for
This platform is essential for:
Qualified lead generation through strategic content
Building brand and personal authority in the market
Employer branding for attracting specialized talent
Sharing specialized industry knowledge
Positioning as a business problem solver
For Which Audience
LinkedIn attracts high-level professionals, including:
  1. Executives and decision-makers
  1. Team leaders and managers
  1. Technical specialists and consultants
  1. Potential collaborators and partners
  1. Audience seeking market insights and corporate solutions
Which Strategy
A winning strategy on LinkedIn involves positioning the company and its leaders as thought leaders and industry specialists. The focus should be on content that adds real value to the professional environment, encourages constructive debates, and presents innovative solutions. Authenticity and consistency are key elements for success.
What to Post
Carousels (4+ slides)
Ideal for companies to present relevant data, practical guides, summarized case studies, or "top tips" with strong visual and informative appeal.
Articles (LinkedIn Articles)
Long-form content for in-depth analyses, opinions on market trends, and the company's strategic positioning.
Text Posts with Questions
Excellent for starting conversations and engaging the community, encouraging comments and discussions that increase organic reach.
Native Videos
Interviews with leaders, market analyses, solution demonstrations, or "behind-the-scenes" videos that humanize the brand.
Company Updates
Company news, achievements, events, partnerships, and important milestones that demonstrate growth and innovation.
Essential Tools
Adapta
Script generation, content ideas, and personalized image creation
Canva
Professional design for carousels and corporate images
Adobe Stock
High-quality professional image bank
Google Workspace
Team collaboration and secure storage
Pinterest and Behance
Creation of Mood Boards for visual references
Vectorizer AI
Quality improvement for logos and graphic elements
Best Practices
Profile Optimization
Ensure that all company and leader profiles are complete and optimized with relevant industry keywords.
Proactive Engagement
Actively interact with posts from other industry leaders and companies, participate in relevant groups, and comment constructively.
Data Analysis
Constantly monitor LinkedIn Analytics to understand content performance and optimize strategy based on real data.
Clear CTAs
Include strategic calls to action in posts, directing to connections, website, e-books, or direct contact when appropriate.
2. INSTAGRAM - THE POWER OF VISUALS AND STORYTELLING
What it is
Instagram is a visual-first platform, ideal for storytelling, community building, and engaging with the audience through photos and short videos. It's the perfect environment to humanize brands and create emotional connections.
What it's for
This platform is strategic for:
Visual branding and brand identity
Humanizing the company and its values
Direct engagement with the audience
Traffic generation via link in bio and Stories
Lead capture through forms or DMs
Educating and entertaining the target audience
For Which Audience
Instagram has a diverse audience, with a strong presence of:
  1. Generation Z and Millennials
  1. Professionals seeking inspiration and trends
  1. Audience looking for emotional connection with brands
  1. Audience at the top and middle of the sales funnel
  1. Consumers who value authenticity and transparency
Which Strategy
The winning strategy on Instagram is based on authentic, visually appealing content that fosters a real emotional connection. It is essential to use Reels strategically for organic reach and Stories for daily engagement, complemented by micro-blogging in carousels as defined in the content plan.
What to Post
Reels (40-90s)
→ Quick and practical industry tips
→ Short and objective tutorials
→ Company and event behind-the-scenes
→ Trends adapted to specific niches
→ "Day in the life" of employees
→ High engagement rate and organic reach
Carousels (minimum 4 slides)
→ Detailed step-by-step tutorials
→ Lists of tools and resources
→ Project "before and after"
→ Small case studies
→ Community Q&A
→ Denser educational content
Stories
→ Polls and opinion surveys
→ Interactive Q&A boxes
→ Educational quizzes
→ Real-time behind-the-scenes
→ Team member "takeovers"
→ Essential for daily engagement
Essential Tools
Adapta
Creative scripts, content ideas, and image generation
Canva
Professional post and short video design
Pinterest and Behance
Mood Boards for visual references
CapCut
Advanced video editing for Reels
ElevenLabs
AI-powered narration
Google Workspace
Collaboration and cloud storage
Best Practices
Visual Consistency
Maintain a cohesive visual identity with colors, fonts, and photo/video style aligned with the branding defined for each brand or player.
Genuine Interaction
Respond to comments and DMs with a tone and voice aligned with the brand, maintaining the personality defined in the strategy.
CTAs in Bio Link
Utilize tools like Linktree to direct traffic to different strategic destinations.
Insights Analysis
Monitor metrics such as reach, impressions, engagement rate, saves, and shares for continuous optimization.
3. YOUTUBE - THE DIGITAL UNIVERSITY
What it is
YouTube is the world's largest video platform and the second largest global search engine, ideal for long-form and educational content. It's the perfect environment to establish authority through in-depth knowledge.
What it's for
This platform is essential for:
In-depth audience education
Building market authority and credibility
Video SEO to appear in relevant searches
Generating qualified leads and nurturing them
Detailed demonstration of products/services
Building an engaged and loyal community
For which audience
YouTube attracts an intentional audience that seeks:
  1. To learn and solve specific problems
  1. Detailed and in-depth information
  1. Quality educational entertainment
  1. From beginners to experts seeking deeper understanding
  1. Professionals who value high-quality content
Which strategy
A successful strategy on YouTube involves content of real value and problem-solving, search optimization (video SEO), and clear, strategic CTAs. The focus should be on audio and video quality, even if the production is simple, always prioritizing the value delivered to the viewer.
What to post
Detailed Tutorials
Step-by-step guides on tools, programming languages, and development processes with clear and practical explanations.
Explainer Videos
Complex technology concepts demystified, trend analyses, and accessible explanations of technical topics.
Expert Interviews
Conversations with industry leaders, team members, and clients, offering unique perspectives and valuable insights.
Recorded Webinars
Strategic repurposing of live event content to reach a wider audience and create evergreen content.
Video Case Studies
Authentic client testimonials, project demonstrations, and measurable results.
Vlogs (for Players)
More personal content, sharing experiences and challenges in the technology field, humanizing the brand.
YouTube Shorts
Short, dynamic versions of long videos, or exclusive content for quick engagement and viral reach.
Essential Tools
CapCut
Professional video editing with advanced features
Canva
Design of inserts, presentations, and thumbnails
Opus Clip
Smart cuts for Shorts
ElevenLabs
AI narration for explanatory videos
Gamma
Assembly of presentations for webinars
Google Workspace
Storage and collaboration in projects
Best Practices
1
Video SEO
Optimize titles, descriptions, tags, and captions with relevant keywords for the target audience and specific niche.
2
Engaging Thumbnails
Create personalized and eye-catching thumbnails to significantly increase click-through rate and views.
3
Clear CTAs
Include strategic calls to action in the video and description, directing to websites, e-books, or other related videos.
4
Metrics Analysis
Use YouTube Studio to monitor watch time, audience retention, traffic sources, and detailed demographics.
4. TIKTOK - VIRALIZATION AND AUTHENTICITY
What it is
TikTok is the leading platform for short, vertical videos, with a powerful algorithm that favors viralization and rapid engagement. It is the ideal environment for brands seeking authenticity and connection with younger audiences.
What it's used for
This platform is strategic for:
Massive reach and rapid growth
Brand awareness on a large scale
Humanization and authenticity of the company
Participation in relevant cultural trends
Education in knowledge pills
Driving traffic to other platforms
Target Audience
TikTok predominantly attracts:
  1. Gen Z and Millennials
  1. Audiences seeking authenticity and transparency
  1. Consumers of fast and dynamic entertainment
  1. Audiences interested in viral trends
  1. Users who value content that resonates with their interests and humor
Strategy
The winning strategy on TikTok involves creative Trend Jacking (adapting viral trends to your niche), behind-the-scenes glimpses and authenticity, educational content in short bursts, and impactful short storytelling. The quality of the idea and dynamic editing outweigh production perfection, always prioritizing creativity and relevance.
Tools (Replication of materials produced for Instagram)
Adapta
Creative scripts, content ideas, and image generation
Canva
Design of posts and short videos
CapCut
Video editing for viral content
ElevenLabs
Narration with artificial intelligence
Google Workspace
Collaboration and storage
5. DISCORD - EXCLUSIVE COMMUNITIES AND DEEP ENGAGEMENT
What it is
Discord is a communication platform based on servers and channels, ideal for building niche communities and deep real-time interaction. It allows for the structured organization of discussions, events, and exclusive content.
What it's used for
This platform is essential for:
Community building for exclusive and highly engaged audiences
Direct interaction and real-time feedback
Technical support and agile customer service
Distribution of exclusive content and early access
Talent recruitment through the community
Organization of private events (AMAs, workshops, brainstorming)
Target Audience
Discord attracts highly engaged and niche-specific users:
  1. Developers and tech enthusiasts
  1. Users of specific software
  1. Communities seeking direct connection with the brand
  1. Audiences who value exclusivity and in-depth content
  1. Users interested in co-creating or influencing products
Strategy
A successful strategy on Discord focuses on creating exclusive and tangible value for the community. This includes organizing the server into clear thematic channels, promoting active moderation, holding regular Q&A sessions, and encouraging participation through challenges and discussions. Gamification with roles and rewards significantly increases engagement.
What to Post
Exclusive Announcements
Product launches, software updates, company events, and job openings firsthand to the community.
Voice/Video Sessions
AMAs with founders or engineers, technical discussions about new technologies, and practical mentorship sessions.
'Sneak Peek' Content
Pre-releases of features, beta access to new products, and exclusive development roadmaps.
Resources and Tips
Sharing links to technical articles, programming tutorials, open-source libraries, and productivity tips.
Polls and Surveys
Gathering direct feedback on products, feature ideas, and community preferences, demonstrating appreciation for members' opinions.
Essential Tools
Adapta or GPT
Generation of discussion prompts, announcements, FAQs, and community guidelines
Discord Bots
Dyno, MEE6 for moderation, message automation, and role assignment
Custom Bots
Integration with development tools or project management
Gamma
Preparation of presentations for webinars and events
Best Practices
Organization and Onboarding
Well-defined and categorized channels, with clear #rules and #welcome for new members.
Proactive Moderation
Maintain a safe and productive environment through active moderators and well-communicated guidelines.
Continuous Exclusive Value
Constantly offer benefits that justify members' participation and engagement.
Active Team Engagement
Team members' presence and interaction are crucial for the community's authenticity and value.
Leverage Native Resources
Utilize threads, Stage Channels, and scheduled events to maximize visibility and engagement.
6. SUBSTACK - AUTHORITY THROUGH PREMIUM CONTENT
What it is
Substack is a newsletter and direct publishing platform for long-form content, focused on building an engaged audience, thought leadership, and direct monetization through subscriptions.
What it's for
This platform is strategic for:
Building authority and thought leadership
Direct relationship without intermediaries with the audience
Bypassing social media algorithms
Monetizing premium content through subscriptions
Distributing in-depth analysis and original insights
High-quality specialized curation
Target Audience
Substack attracts readers looking for:
  1. In-depth analysis and original insights
  1. Unique perspectives in specific niches
  1. High-quality content and specialized curation
  1. Exclusive knowledge on AI trends, engineering, and product strategies
  1. An audience willing to pay for premium knowledge
Which Strategy
The winning strategy on Substack focuses on in-depth, original, and exclusive content. It should include original analyses, well-founded opinions, and an authentic voice. Consistency in publishing is essential to build reading habits. Engaging in comments and fostering discussions contributes to an intellectual community. It is crucial to define a clear value proposition for free versus paid content.
What to Post
Essays and Opinion Articles
In-depth analyses of emerging technology trends, business strategies for software companies, and engineering leadership.
Original Reports and Research
Presentation of exclusive data and insights, compiled from internal research or market analyses.
Detailed Case Studies
In-depth narratives of complex technical problems solved, lessons learned in projects, and product evolution.
Thematic Series
Breaking down complex topics into several sequential articles (e.g., "The Journey of Generative AI: From Concept to Application").
Annotated Curations
Recommendations of books, articles, tools, and podcasts with critical comments and analyses, adding value beyond a simple list.
Community Posts
Exclusive content for subscribers, open discussions, Q&A sessions, and access to future article drafts.
Essential Tools
Adapta
Article structuring, captivating title generation, and language refinement
Google Workspace
Collaborative writing and draft management
Substack Native Features
Subscriber management, comments, polls, and community chat
Best Practices
Quality Above All
Content must be of the highest value, well-researched, and original, justifying the subscription and the reader's time.
Consistent Frequency
Establish a realistic publication schedule and maintain it to build anticipation and engagement.
Cross-Promotion
Promote the newsletter on other platforms to attract new readers and vice-versa.
Interactivity and Community
Respond to comments, ask readers questions, and use community features to build a sense of belonging.
Subject Line Optimization
Create intriguing and relevant subject lines to increase open rates.
7. CORPORATE BLOG - SEO AND INBOUND MARKETING
What it is
The corporate blog is a section of the company's website dedicated to long-form informational and educational articles, functioning as a centralized owned media and knowledge hub. It is the fundamental basis for an Inbound Marketing strategy.
What it's for
This platform is essential for:
SEO and qualified organic traffic
Lead generation and nurturing by capturing visitor information
Building authority and credibility in the market
Supporting the sales funnel at all stages
Content repurposing for other platforms
Positioning as an industry expert
For Which Audience
The blog attracts an intentional audience at different stages of the funnel:
What Strategy
The winning strategy is based on SEO-driven content, starting with in-depth keyword research and relevant topics. Focus on evergreen themes that maintain relevance over time. Clear structure with good title hierarchy and strategic CTAs. Implement a content cluster and pillar page strategy to build thematic authority.
What to Post
"How-to" Articles and Complete Guides
Detailed steps on software functionalities, agile methodology implementation, and programming tutorials.
Detailed Case Studies
Narratives on how the company solved specific problems, focusing on challenges, solutions, and measurable results.
Market Trends and Analysis
In-depth discussions about the future of technology, the impact of AI on development, and cybersecurity.
Pillar Articles (Pillar Pages)
Extensive content on central topics that serves as a hub for other specific articles.
Company News and Updates
Announcements about new features, events, and achievements, presented in a way that adds value to the reader.
Essential Tools
Adapta
Topic research, article drafts, and SEO optimization
Gamma
E-book creation and design for content
Google Workspace
Collaborative writing and document management
FLIPHTML5
Creation and publication of digital magazines
Adobe Stock
High-quality images and videos
Google Analytics
Traffic and conversion analysis
Google Search Console
SEO performance monitoring
Best Practices
Comprehensive SEO Optimization
Long-tail keyword research, optimization of titles, meta descriptions, URLs, and strategic internal linking.
Readability and UX
Using subtitles, lists, bold text, and short paragraphs to facilitate reading. Ensuring responsiveness for mobile devices.
Contextual and Varied CTAs
Relevant and well-positioned calls to action for e-book downloads, newsletter subscriptions, or product demonstrations.
Continuous Updates
Periodically review and update evergreen articles to maintain relevance and competitiveness in rankings.
Content Promotion
Promote blog content on social media, email marketing, and other platforms to maximize reach.
CONCLUSION
Social media today represents a complex and interconnected ecosystem of opportunities for businesses and professionals seeking to build a solid digital presence and measurable results.
Each platform presented in this eBook has unique characteristics, specific audiences, and differentiated strategies, but all share a fundamental principle: success comes from consistently delivering real value to the audience.
At Amidias, we apply these strategies daily, adapting them to the specific needs of each client and market niche. The secret lies in deeply understanding each platform, its audience, and its dynamics, to then create content that truly resonates with the audience.
Remember: social media are powerful tools, but it is the people behind them – with their strategies, creativity, and consistency – who make a real difference in the results.

Implement, test, analyze, and optimize. Success on social media is a continuous journey of learning and evolution.
This eBook was developed by the Amidias team based on our practical experience in the digital marketing and social media management market. For more content and strategies, follow our official channels.
LinkedIn
Professional networking and thought leadership
Instagram
Visual storytelling and engagement
YouTube
Education and video authority
TikTok
Viralization and authenticity
Discord
Exclusive communities
Substack & Blog
Premium content and SEO
Thank you for joining our journey!